5th post An Event - talk about sponsors

5^th post an event – talk about sponsors

U.S Snowboarding team and Sprint

2011 U.S Snowboarding Grand Prix, sponsored by Sprint will be taking place at the newly renovated Canyons, Park City, UT. Taking place February 11^th and 12^th snowboarding champions and two time Olympic champion Seth Wescott (Sugarloaf, ME) (Where I ski all the time in Maine!) and silver medalist Lindsey Jacobellis are among some of the athletes competing. Many of the US snowboarding snowboardcross members have already celebrated with fans and signed autographs to mark the first major international event at the Canyons.

Todd Burnette, Vice President, Marketing stated that, “We’re looking forward to hosting the Sprint U.S. Snowboarding Grand Prix to help us showcase the re-creation of the resort”. The event will help expose the resort to the media and the public. With the building of the course comes building of the overall level of hospitality in hopes that The Canyons will become a well-known sport for riders and become one of the favorite stops on snowboarding world tours. Construction over the summer consisted of new trails, a chairlift and repositioning of the gondola in order to host an elite event.

Angie Lovett, Sprint’s Director of Corporate Sponsorship Marketing explains how, “Events like the Spring U.S. Snowboarding Grand Prix and partnerships with resorts like the Canyons helps our brand stay connected with action sports and a young audience through sports heroes like gold medalist Seth Wescott”. This is the perfect event for sprint to sponsor so appeal to their younger audience and give off a “cool” image of their brand. This event is a way for Sprint to promote their expansion of the 4G Sprint network to a targeted demographic. The Sprint 4G was launched this summer in Salt Lake City and the relationship between Sprint and U.S. snowboarding is very important to Sprint as they launch the 4G and they promote their product in more markets in the Rocky Mountain area and other locations in the U.S.

The event being hosted at The Canyons is the perfect location that attracts a young audience, exciting them by the change to meet some of their favorite Olympic snowboarders. The Canyons is a very metropolitan area and is, “the perfect location for a partner like Sprint and for our fans, and brings a major event to our hometown community,” says Andrew Judelson, Chief Revenue and Marketing Officer of the Park City-based U.S. Ski and Snowboard Association.

http://www.ussnowboarding.com/news?storyId=2991