6th post An Event talk about sponsors

--6^th post Visa Sponsored Snowboardcross Cup 2010 Telluride, Colorado

Another example of a sponsored snowboarding event is the U.S. Snowboardcross World Cup at Telluride, Sponsored by Visa taking place December 16^th-18^th. Olympic snowboarders that will be appearing at the event include Seth Wescott and five-time X Games gold medalist Nate Holland (Squaw Valley, CA) and Olympic silver medalist Lindsey Jacob Ellis (Stratton Mountain, VT) that will attract attention of fans and will give the athletes an early season edge over other competitors from the US and other countries.

The video below, posted on the homepage of the U.S Snowboarding website shows highlights of the event. The video shows extensively the sponsor Visa, making sure that the Visa name is seen in every shot. Throughout the entire video the Visa brand name is seen staked out through the whole run. Lining the edges of the racecourse and other signs through out the course with the Visa name makes it almost impossible for spectators to not see the name. The riders are decked out with Visa on the front of their uniforms.

I also thought the logo for the event was very clever. The Visa colors blue, white and yellow are used in the snowboarding logo, which unifies to sponsorship and relationship between Visa and Snowboarding.

http://www.ussnowboarding.com/events/event?eventId=1089

video – on main website – telluride vid