Sponsorships

Sponsorships

The United States Ski and Snowboard Association USSA is an Olympic sports Organization that aims to support the best skiing and snowboarding teams in the world. The organization has gained many sponsors that are involved in a partnership with the U.S snowboarding team. The team’s sponsors are as follows: Audi, Bud Light, Burton, Charles Schwab, Delta, DJO, Paul Mitchell, Nature Valley, Prudential, Sprint, Spyder, TD Bank, Under Armour and Visa. As you can see there are a good amount of sponsors for the team, however there is no sponsorship clutter, which many companies do have, when there are too many sponsors, which causes issues when the sponsors begin to stand out less.

The companies sponsoring the team are investing in a sports entity to support their overall organizational objectives and promotional strategies. A sponsorship increases awareness of their brand and it associates the brand with a winning entity. The partners in support of the US ski and snowboarding teams provide products, services, clothing, money and other goods to support the teams.

Some specific examples of Sponsors support are: Sprint, official communications provider of the U.S. Ski Team & U.S. Snowboarding; DJO Global: Official knee brace & support systems of the U.S. Ski Team & U.S. Snowboarding and Burton, the official outerwear supplier of U.S. Snowboarding.